When should you start using anti-ageing skincare

February 12, 2026

Many people ask when they should start using anti-ageing products. While ageing is a natural process and nothing to be ashamed of, supporting the skin early can help maintain strength, hydration and resilience over time.

The goal is not to stop ageing, but to support skin so it functions well as it changes.

Understanding how skin ages

what changes in the skin over time

As skin ages, several gradual changes occur:

• Collagen and elastin production slows
• Moisture retention decreases
• Cell turnover becomes less efficient

These changes can lead to fine lines, dryness, loss of firmness and uneven tone. How quickly they appear depends on genetics, lifestyle, sun exposure and how well the skin barrier is supported.

When to start supporting ageing skin

your mid to late 20s - prevention and protection

This is when preventative care becomes beneficial. Skin still functions well, but early habits can make a long-term difference.

Focus on:
• Gentle cleansing
• Daily hydration
• Antioxidant protection

These help protect against environmental stress and support barrier health.

your 30s - hydration and repair

In your 30s, skin may start to feel drier or slower to recover. This is when targeted support becomes more important.

Focus on:
• Deep hydration
• Overnight repair
• Barrier reinforcement

Layering hydration helps reduce moisture loss and support skin elasticity.

your mid 30s to 40s - strengthening the skin barrier

As collagen and elastin levels decline further, consistency becomes key.

Focus on:
• Antioxidant support
• Nourishment
• Barrier repair

Eye care becomes more important during this stage as the skin around the eyes is thinner and more prone to dehydration.

40s and beyond - personalised support

Skin changes become more individual over time. Sensitivity, dryness and slower recovery are common, making gentle, barrier-focused skincare essential.

Focus on:
• Comfort and hydration
• Repair and nourishment
• Avoiding overuse of aggressive actives

Cactus products are designed to support ageing skin without overwhelming it, making them suitable for long-term use.

Consistency matters more than age

There is no single correct age to start using anti-ageing skincare. What matters most is consistent care, barrier support and adjusting your routine as your skin changes.

Calm, hydrated skin ages better than skin under constant stress.

Ageing well starts with healthy skin

Investing in your skin is not about chasing youth. It is about maintaining comfort, strength and balance at every stage of life.

Supporting your skin early and adapting your routine over time leads to healthier, more resilient skin long term.

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